![](https://static.standard.co.uk/s3fs-public/thumbnails/image/2014/02/04/13/Joanna%20Lumley.jpg?crop=8:5,smart&quality=75&auto=webp&width=1024)
Alex Lentati
Evening Standard Reporter4 February 2014
Joanna Lumley, Abbey Clancy and Zoe Ball joined forces today to launch “Love, Mum”, a drive by Marks & Spencer and Oxfam to raise money for mothers living in poverty around the world. The venture, part of the retailer’s Shwopping campaign, is calling on the public to donate — not throw away — unwanted childrenswear and drop it off at M&S stores in the run-up to Mother’s Day on March 30.