Lineker bags a crisp £245m
![](https://static.standard.co.uk/s3fs-public/thumbnails/image/2012/01/03/09/linekerwalkersST280803_100x110.jpg?crop=8:5,smart&quality=75&auto=webp&width=1024)
Linekar with Meera Syal in the latest Walkers ad
Metro Reporter11 April 2012
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Gary Lineker's favourite snack is Britain's top-selling brand. Thanks to the football pundit's TV commercials, Walkers sells 800million packets of crisps - worth £245million - a year, according to a new leading brands league table.
Lineker, whose ads have featured Victoria Beckham and Tara Palmer-Tompkinson, has a £1.5million contract with Walkers which will see him continue to promote the crisps for at least another two years.
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