Ask Jo Malone: You can get by without a CV — but if you’re sending one, make it count

Dear Jo

I need to update my CV. What are the basic principles when writing one and how long should it be?

This is such a timely topic around exams, when many people will be writing their first CV.

Your question made me smile as I have to admit that I don’t actually have a CV. The nearest I have is a small silver brooch made up of the initials CV that a dear friend gave me to make up for this omission.

A while ago, I applied for a membership and had to confess to the committee that I have no academic qualifications and the only job I have ever had outside my own business was in a flower shop aged 16.

That aside, I have received and read countless CVs in my time and fully understand the importance of getting the balance of work experience and personality right. It’s important to make every word count.

A good CV should instantly engage the employer.

You need to think about the job you are applying for and highlight the most relevant aspects of your experience to suit the job description.

If you send out a blanket CV that lacks passion, it is unlikely you will hear from them.

It’s a good idea to demonstrate a level of commitment, so longevity in a role is a huge plus.

Also, listing your hobbies and interests is important. It gives a good impression of who you are, not what you know.

Think about presentation. If you are sending a paper CV, how can you stand out? Does the business have a company font or colour that you could incorporate to demonstrate that your CV is geared to that vacancy?

There is so much more advice to share, and next week I will be asking a London-based recruitment consultancy for its professional advice, including whether or not to attach a photo to your CV.

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