Kids’ blockbusters Postman Pat and Peter Rabbit at the cinema plus the World Cup in Brazil and stronger consumer confidence will help the UK’s toy industry grow to be worth almost £3 billion this year.
The British Toy & Hobby Association, which opened its annual Toy Fair at Kensington’s Olympia today, said parents’ spending on toys this year will revert to 2012 levels, following a 1% fall in the value of the UK toy industry last year.
Spider-Man, Transformers 4, Teenage Mutant Ninja Turtles and Lego at the cinema are also set to drive a £36 million surge in film-related toys.
Toymakers expect to sell £14 million of World Cup-related games this year. But building sets and action figures will be the items most added to toy-boxes, with a 10% rise in sales predicted for the latter.
But the BTHA said 45% of toy sales by volume cost £5 or less.
“Whilst it’s too complex a market to be making any claims about 2014 being a vintage year, the forecast shows there are a number of factors in place to suggest a stronger year than 2013,” said Natasha Crookes from the BTHA.
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