Tui beats the gloom and rival Thomas Cook in sales leap

 
Sky's the limit: Outperfomring rivals in the UK
29 March 2012

Arch rival Thomas Cook is stricken, but Tui Travel is still motoring.

The holidays giant behind Thomson claimed today it is besting the competition and continuing to attract penny-pinching Brits in need of a break from work.

Sales in the past six months have been strong, insists TUI, with online deals now accounting for half of all revenue.

TUI reckons the secret of its success is “differentiated product”, package holidays that offer a wider choice of food and excursions.

UK sales are up 4%. Demand for holidays to destinations in North Africa remain weak, however.

Peter Long, the industry veteran who is chief executive, said: “We are pleased with our winter performance, particularly in the UK.”

It has benefited from difficulties experienced by Thomas Cook which issued a string of profit warnings last year before securing a £200 million bailout package from its banks.

Thomas Cook itself said yesterday that its performance has picked up lately.

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