Domino’s tops its sales success

Pizza chain Domino's added another topping to its recession success story today, saying it will beat expectations for full-year profit as more families stuck to their sofas watching the likes of The X Factor dialled in for dinner.

Domino's, which has 501 outlets, posted a third-quarter sales surge of 10.8%.

It said Britain's High Streets, which already contain 30 more branches of the chain than last year, will host a further 20 before the end of this year.

The Britain's Got Talent sponsor said the economic climate meant it had benefited from cheaper advertising prices.

More people are ordering online, with internet sales up 43.1% in the 13 weeks to the end of September.