Easydate finds its match with Flirt.com move

Online dating company Easydate today bought Flirt.com, the website that lets you "find and flirt with your dream girl or an experienced woman" for $1.25 million (£796,000).

Easydate, which also owns Cupid.com and Benaughty.com, has been running Flirt.com under a white-label agreement with US company Belamo Corp, the seller, since August.

The site's revenues grew from nothing in August to £250,000 per month in November.

Bill Dobbie, Easydate's chief executive, said: "Flirt.com has performed exceptionally well since we started operating the site in the summer.

"We felt that acquiring total ownership of the domain was an important step that would contribute towards Easydate's growth."