Facebook sets record as 1 billion people log on in one day
One in seven of the world's population logged onto Facebook on Monday in a new record for the social media giant.
In a post on the site, founder and chief executive Mark Zuckerberg said: "For the first time ever, one billion people used Facebook in a single day.
"On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family."
"When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it's just the beginning of connecting the whole world."
The news comes as concerns about user growth are plaguing rival Twitter, which has seen its shares slide in recent weeks after it reported that it had signed up only 2 million more users between its first and second quarters.
Its shares even briefly sunk below its IPO price of $26 and now sit at $26.45.
Analysts believe Facebook still has room to grow despite high penetration in regions like the US, India and Europe.
It is turning its attention to Africa, Asia and Latin America to maintain healthy growth rates.
