Jobs slashes the price of iPods

Slowing market: The prices of iPod touchscreens have been slashed

Apple chief executive Steve Jobs has slashed the US price of the touchscreen iPod by 23%, as he tries to keep sales buoyant in a slowing market.

He also unveiled a slimmer version of the iPod Touch digital player in a bid to attract buyers over the crucial Christmas sales period.

The 8-gigabyte iPod Touch version will sell for $229 (£131), compared with $299 before.

Most attention, however, was focused on Jobs' health.

Rumours have been circulating for months about a mystery illness after pictures showing the Apple founder had lost weight.

He said that he is healthy even though he "could stand to gain 10 to 15 pounds".

Jobs had successful surgery to treat pancreatic cancer in 2004.

The iPod accounted for 22% of Apple's sales last quarter, compared with about 42% during the 2007 Christmas season.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in