In this smartphone world, lists are the future of news, apparently.
So, Buzzfeed style, here are The 10 Things You Need To Learn from Apple’s earnings:
1) Talk of the death of the Chinese consumer are absurd. China’s middle class is getting bigger and richer despite the slight slowing of the country’s economic growth. Apple revenues there soared 70% to $16 billion (£10.52 billion).
2) Get the product right, and you don’t have to cut price for mass-market sales — even in China. The iPhone in China is literally double the price of rivals like Xiaomi. Across the globe, the iPhone is now 8% pricier than a year ago.
3) Tim Cook may not have the eccentric genius of Steve Jobs but is a better CEO for today. Planning, execution and investment have been flawless under Cook, who has proved himself a brilliant manager of a company which is now nearly as big as Denmark.
4) You can still be cool, even if you’re the world’s biggest company.
5) Worriers: stop fretting about weaker sales of the iPad. The iPhone6 is easily picking up the slack as people use the bigger phone like an iPad anyway. Besides, new iPad tweaks later this year will boost sales.
6) Don’t bet against the Apple Watch. This only works with an iPhone, but now there are 74.5 million more of those out there, it makes April’s launch more likely to be a hit.
7) The tens of millions of new Apple customers with iPhones are likely to drive sales of Macs and the Apple Pay mobile payments system.
8) History teaches us the vast, new Apple army is likely to stay loyal and buy whatever Cook throws at them next.
9) Multinational bosses really needn’t worry about coming out. It didn’t seem to do Cook much harm.
10) Next time the company’s shares dip, buy them.
