Twitter tunes into SoundCloud sale amid Spotify talks

Noteworthy signing: Taylor Swift joined the platform when it began streaming
Jason Merritt/Getty Images
Jamie Nimmo29 September 2016

Beleaguered Twitter might be looking for a buyer to end its misery, but it could cash in on a sale of SoundCloud, another start-up struggling to turn a profit.

The micro-blogging company — which is in talks with suitors including Google, Salesforce and Disney over a buyout — paid $70 million (£54 million) for a 10% stake in the German music streaming company in June.

Reports now suggest Spotify is in takeover talks with its smaller rival. Twitter will make a profit on its investment if the Swedish firm pays more than $700 million.

SoundCloud began life as an online platform for unsigned musicians to upload songs but branched into music streaming earlier this year in its search for revenues. The move put stars such as Taylor Swift and Justin Bieber on the platform.

Tech giants Apple and Amazon recently launched music streaming services, putting pressure on players such as SoundCloud.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in

MORE ABOUT