Wife Swap TV firm RDF finds new partner

11 April 2012

RDF Media, the TV production firm which makes hit shows Wife Swap and Location, Location, Location was today sold to French-based media company Zodiak Entertainment for an undisclosed sum.

RDF chief executive David Frank, an ex-BBC business reporter who founded the firm in 1993, will become chief executive of Zodiak.

RDF floated on the stock market for £48 million in 2005 but management teamed up with Cyrte Investments, an investment vehicle backed by Big Brother TV mogul John de Mol, to take it private last year in a deal worth around £52million. RDF was memorably embroiled in the "Queen in a huff" scandal in 2007 when it wrongly edited footage to show the monarch walking out of a photo shoot.

Zodiak said the enlarged group will have annual sales exceeding €500 million (£417.3 million) in more than 20 countries.

De Agostini Group, an Italian family-owned conglomerate, created Zodiak in 2007 through a series of acquisitions. Under the terms of the RDF purchase, De Agostini holds 71% of Zodiak and the remaining 29% will be owned by Zodiak managers and Cyrte. Frank said: "In my opinion to succeed you need two things - brilliant creative executives and scale. This deal delivers both."

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