Cadbury wants you to design its next chocolate bar

Every chocolate lover’s dream has just become a reality
Adam Fradgley/Exposure

If you could create your perfect chocolate bar, what would you put on it? Which flavours would you combine? How experimental would you go?

It's time to give it some serious thought because chocolate giant Cadbury is inviting the public to create its new special edition Dairy Milk bar.

All you have to do to make your dream bar a reality is enter a description of it on the Cadbury website, where you can pick from over 90,000 flavour combinations, and Cadbury will pick the top three bars and put it to a nationwide vote.

The winning bar will then be added to the Dairy Milk range.

This is the first time Cadbury has included the public in the development of its confectionery – but you’ll have to be quick as entries close on July 31.

David Shepherd, Director of Research and Development at Cadbury, said in a statement: ‘At Cadbury we’ve been making delicious chocolate for over 100 years and are always looking for ways to innovate and excite the great British public with our products. So we thought what better way to create the next iconic bar than to ask the people that love it the most.

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“It’ll be great to see the imagination of our fans shine through and now we have the chance to make the first fan-based Cadbury Dairy Milk bar a reality for our lucky finalists.”

What will you create? I’m thinking a triple-choc, cookie dough, brownie extravaganza, but to enter your idea head to the website here.

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