Coca-Cola hoping fizzy milk drink is a hit with consumers

Coca-Cola has introduced a new fizzy milk drink.

The £1.50 carbonated drink is called Vio and is made from skimmed milk mixed with sparkling water, flavoured with fruit and sweetened with cane sugar.

The drinks, available in citrus burst, peach mango, tropical colada and very berry flavours, have gone on sale in New York.

"The launch of Vio in the US is an exciting development for consumers there," said a spokesman for Coca-Cola GB. "However we currently have no plans to launch Vio in any country in Europe."

The company says Vio has "a delicious, unique and smooth flavour", with no artificial flavours, preservatives or sweeteners.

Opinions on BevNET, a website that reviews non-alcoholic drinks, say the peach mango delivers something "reminiscent of lassi", but is "almost overwhelming" in its sweetness. The citrus burst "is somewhat of a letdown".

David Jago, of consumer research firm Mintel, said: "I suspect it is a bit of a novelty. British people will expect a milk drink to be chilled and will be suspicious if they see it on the shelves."