iTouch signs monster games deal

13 April 2012

FANS of big, green ogres can download images on to their mobiles after iTouch signed a licensing agreement for the animated film, Shrek 2.

The deal, to be announced on Monday, will give the mobile services company the right to distribute Shrek 2 games, video clips, wallpapers, picture greetings and ringtones in the UK, Spain, Ireland, Portugal and South Africa.

The company has also won a contract to manage 8,000 automated donation phone lines for Saturday's Sport Relief charity event.

In March, iTouch announced it had reduced its losses to £15.1m from £46.5m the previous year, on the back of its mobile phone voting facilities for hit TV shows Big Brother and Pop Idol. Its revenues soared by almost 80% to £60.3m from £33.6m.

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