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LBC enters sound business set-up

13 April 2012

FOLLOWING its takeover by Chrysalis, LBC News radio will start broadcasting Bloomberg Business News, increasing the service's audience by around 500,000 listeners. In what is a contra deal, UBC Media, which produces the programmes, will receive advertising space on LBC which it repackages with space on another 77 stations to sell on as a national advertising package.

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