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Taylor Nelson lands Elrick & Lavidge

12 April 2012

MEDIA research group Taylor Nelson Sofres has bought another US business with the acquisition of Elrick & Lavidge Marketing Research, which specialises in consumer, financial services, IT and the telecoms industries.

Taylor Nelson is purchasing the company for an undisclosed amount from Aegis Communications, which does not count market research as a core activity. Last year, Taylor Nelson bought American cinema attendance checking firm, Theatrical Entertainment Services, for £25.9m.

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