Full-on fragrance: scents with staying power

 
P88 Fragrances
13 March 2013

Spritzing? It’s so last season. For 2013, the chicest way to apply perfume is to drop, dab and dowse yourself in scent — and this requires concentration. But we’re not talking brainpower here. Instead, vials of highly concentrated fragrances rich in essential oils are hitting the mark with beauty buffs this year. And thanks to a host of stylish bathroom cabinet brands, you won’t end up smelling like a healthfood store either.

Cult Brit brand The Cowshed has recently poured its six signature English garden scents into potent Perfume Oil Roll-Ons. From the invigorating lemongrass and ginger blend of Wild Cow to the relaxing lavender scent of Knackered Cow, the mood-enhancing properties of each fragrance are said to be boosted by applying it directly to the pulse points. Parisian perfumer Diptyque also offers the majority of its classic fragrances in roll-on concentrates, while apothecary skincare brand Aesop carries its two signature scents — the striking frankincense-rich Mystra and the spiced Marrakech blend — in a potent, purified baume de parfum form. Botanical brand Aveda has also launched its Love Pure-Fume Absolut — an aromatic concentrate created from plant and flower essence.

But it’s not just roll-ons on the new scent trail. New York fragrance laboratory Le Labo, which specialises in hand-crafted formulas, offers its full line of creations blended with safflower oil in a chic 30ml dropper bottle, while Chanel’s covetable Les Exclusifs range of pure, often single flower fragrances was launched in conjunction with a fresh body cream, created solely to complement, intensify and prolong each and every individual scent in the collection.

Have you been concentrating?

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in

MORE ABOUT