You beauty! No 7 Youthful Vitamin C Fresh Radiance Essence - review

Annabel Rivkin is here to save your skin
Annabel Rivkin9 March 2017

This is one for the boys. The men, actually. The men who work and play and live and love and worry and care and have started to find that it shows on their skin. ‘Am I really tired or is this now my face?’ But does your average man look in the mirror and think, ‘If only I looked more radiant’? Perhaps not, but radiance is exactly what is subsiding. Let’s think of a butch word for radiance. Ummm. Vigour? Dynamism? Strength? Anyhow, life gets in the way of radiance. And incidentally, a vicious, burny tan is not radiance. Make no mistake.

So, men, seeing as I have your attention I would like to direct it towards… vitamin C. Now that wasn’t so hard, was it? I haven’t compromised your masculinity. Pure vitamin C acts as an antioxidant, which will support skin’s natural renewal. It acts against aggressive pollutants, UV rays and STRESS. Sorry, stress. It also addresses three problems: smoothness, evenness and skin tone, all of which add up to… guess what? Radiance.

No 7’s new Fresh Radiance Essence is a two-week treatment. It’s not a moisturiser, it’s not a serum, it’s an… opportunity. You mix the base solution with the activator and whack it on clean skin morning and night. By mixing it up at home you ensure that the vitamin C is at its most powerful and effective.

Don’t underestimate this, men; it is a potent (virile? Macho?) squirt of good skin health. Nothing womany about it except good sense, excellent time management and the ability to multitask.

No 7 Youthful Vitamin C Fresh Radiance Essence, from 15 March, £19.50 (boots.com); Dr Sebagh Pure Vitamin C Powder Cream, £79, at harrods.com

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