Gallery: Kim Kardashian pops into Debenhams to meet fans for launch of new perfume

Hundreds of Kim Kardashian fans queued at on Oxford Street today for the launch of her new fragrance.

Fans lined up for hundreds of yards for a glimpse of the reality TV star.

She turned up to promote her fragrance, True Reflection, which will be exclusive to Debenhams.

Ms Kardashian, 31, wore a knee-length scarlet lace dress and sleek pony tail as she met fans and posed for pictures.

She is in London with boyfriend Kanye West, who is performing at the O2 Arena tonight with Jay-Z.

Ms Kardashian is also due to attend another product launch later today and was a guest at a perfume award event last night during her stay in London.