PR guru Max Clifford said his first days in prison were like being "buried alive" as he insisted he was wrongly convicted and jailed for sex attacks on women, a court heard.
The 73-year-old celebrity publicist maintains he was a victim of "hype and hysteria" from Operation Yewtree when in 2014 he was found guilty of four indecent assaults and handed an eight-year prison sentence.
Clifford, who is on trial again, told Southwark crown court this morning he is mounting an appeal against the convictions, saying he is "disgusted" by the claims against him.
"I was found guilty four years ago. I know I'm innocent and hopefully one day I will be able to prove that", he said.
"I have never been that type of person and couldn't be that type of person. It disgusts me to hear these things, they disgust me but I have to put up with it."
Clifford said prison life was a "shock to the system, as you could imagine - it was like being buried alive.
"I had a wonderful life, a fulfilling life. I had lost my freedom, the papers were full of stuff you knew isn't true."
He said during his trial he was locked up in an excrement-covered cell at HMP Wandsworth for the first few days, and only allowed out for 30 minutes each day.
His barrister Sarah Forshaw QC told the jury Clifford had been at the centre of a "vitriolic" media circus since his arrest under Operation Yewtree, the Met probe into alleged historic sex offences.
"The popular press that Max Clifford used to work for have now turned on him with relish", she said.
"The man himself is never going to win a popularity contest with the public because of the work he did protecting and promoting celebrities, sometimes helping wannabes sell their kiss and tell stories to the popular press - that's what the public saw of Max Clifford."
Clifford said he never had one-night stands with clients who came to him wanting to become famous during his 40-year showbiz career.
But he said he had three long term affairs behind his wife's back, including one lasting almost a decade.
Clifford said he was "influential" in his heyday but the press have turned on him since the allegations first surfaced.
"As soon as you are down, they all jump on you. I had seen them do it with everybody else", he said.
"It's a savage business and as I say, bad news sells."
Clifford is accused of forcing a 17-year-old girl into a sex act in his New Bond Street office between October 1981 and May 1982.
She claims he locked the door, pulled out his penis, and told her "let's have a bit of fun" before forcing her to perform a sex act.
Giving evidence last week, she said Clifford forced her hand on to his penis, despite her crying out: "No, I don't want to do that", and he only stopped when there was a knock on the door.
"It felt like it was going on for ages", she said.
"I actually thought he was going to kill me. I had no experience, I didn't know what was going to happen next."
However, Clifford said he could not remember the woman, but that he was having an affair with a French fashion model at the time so he would not have been interested.
"You have got to find somebody attractive, and I was happily married in spite of me playing away", he told the court.
"I would have to be totally desperate to be in that situation.
The PR man claims the woman has come forward since his previous conviction, seeking compensation with a bogus story.
Clifford denies indecent assault, the trial continues.
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