Deliveroo pledges £5 to The Felix Project to feed hungry children with every order

Deliveroo has pledged to make a £5 donation every time a customer types in the code FelixProject
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Evening Standard readers can help raise up to £50,000 for the Felix Project food poverty charity this evening by ordering a takeaway through the Deliveroo app.

The London-based delivery company has pledged to make a £5 donation every time a customer types in the code FelixProject when they make an online order.

The Felix Project collects surplus food from supermarkets and other suppliers and delivers it free to more than 200 charities and schools across the capital.

To trigger the donation Deliveroo customers have to enter the codeword in the promotion box between 5pm and midnight. Deliveroo will pay £5 for each of the first 10,000 times that it is used, up to a maximum of £50,000.

Dan Warne, UK managing director at Deliveroo, said: “Deliveroo is proud to support the Felix Project, as they raise vital funds to provide healthy meals and help the most vulnerable in our society.

“We know our customers, riders and restaurants believe that no one should go hungry this Christmas. That’s why we hope that together we can make a real difference, helping to feed London’s disadvantaged adults and children this festive season.” Mr Warne made a special delivery to Felix Project volunteers in west London yesterday afternoon to show appreciation of their work.

The Felix Project was founded in 2016 by the family of Felix Byam Shaw, who died suddenly aged 14 from a rare strain of meningococcal septicaemia.

Its chief executive, Hilary Croft, said: “The Felix Project relies on the generous support of individuals and companies to be able to deliver good food to good causes. We are so grateful that Deliveroo are supporting us with this great initiative and hope that Evening Standard readers will use the ‘FelixProject’ code to support us this Christmas.”

The Deliveroo initiative follows a charity gig in Shepherd’s Bush on Friday that raised £13,000 for the Felix Project.

Brit award winner James Bay, 28, took to the stage at St Stephen’s Church, where there were also performances from Tom Walker, The Staves, Jade Bird, Benjamin Francis Leftwich, Maisie Peters, Matt Maltese and Adam French.

Thousands of fans had bid £5 in an online ballot for tickets to the sell-out show, organised by Radio X DJ Mazin Tappuni.

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