For sale: six flats priced at £100m... and the art on the walls will cost the same again

Splash of colour: the interiors at Park Crescent, Marylebone

While crumbling country piles have been known to be worth less than the Titians and Canalettos hung on their walls, it’s far less common for the new homes in central London’s most exclusive streets to be matched by the value of the art that comes with them.

Next month, however, six apartments in the restored Park Crescent in Marylebone will be put up for sale at a total of £100 million — their interiors dripping with works by leading artists that are valued at exactly the same amount.

Major names include Marc Chagall, Salvador Dali, Joan Miró, Andy Warhol, Damien Hirst and Grayson Perry.

The developers of the Grade 1 listed stucco-fronted crescent believe the extra “stardust” provided by the art collections will help attract potential buyers in the current subdued post-Brexit market.

The interiors at Park Crescent, Marylebone, feature works by artists including Salvador Dali

About 500 have been invited to a lavish launch party in the crescent’s eight acres of private gardens on October 6 to coincide with the start of the Frieze art fair in Regent’s Park.

Names on the guestlist include Angelina Jolie — who is believed to be looking for a London home following her split from Brad Pitt — Amal Clooney, David and Victoria Beckham, Donald Trump’s daughter Ivanka and members of the Qatari royal family.

Viewers are free to buy the properties — huge lateral apartments behind the stucco facade of the crescent — with or without the works that have been chosen to decorate them. In total 20 homes are going on sale, ranging in price from £3.95 million to £20 million.

On the guestlist: Angelina Jolie 
J Tanner/UNHCR via Getty Images

However, only six of them have been “dressed” with the art, which includes the biggest collection of works by Chagall ever seen in the capital.

The collection has been assembled by curator House of the Nobleman working with Mayfair’s Alon Zakaim Fine Art gallery and collector Lawrence Van Hagen. It has been shipped from locations all over the world including New York, Singapore and Amsterdam.

Chris Lanitis, director at Amazon Property, said: “The main launch of The Park Crescent will showcase luxury property and artwork by world-renowned and young up-and-coming artists. Visitors to the launch will have the opportunity to view previously unseen dressed residences and view beautiful works of art in our ‘mini-Frieze’ showcase created by our art curator House of the Nobleman.”

The crescent was built between 1812 and 1820 by Buckingham Palace architect John Nash, but was badly damaged in the Second World War and mainly converted into offices in the Sixties. Amazon Property bought it for £47 million in 2013.

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