London crowned 'world's most desirable city in which to work'

 
World-beater: London fought off competition from New York and Paris (Picture: Jeremy Selwyn)
Robin de Peyer6 October 2014

London has triumphed over New York and Paris to be crowned the world's most desirable city in which to work, according to a new study.

The capital came out on top in a survey of 200,000 adults from 189 countries.

The research, by the Boston Consulting Group and totaljobs.com, also found that the UK was the second most appealing country for jobseekers after the United States.

Around two out of five Britons said they wanted to work abroad, with the United States and Canada among the favourite destinations.

Mike Booker, International Director at totaljobs.com, said: "This report cements London's reputation as a truly global city. Not only does it offer a wealth of job opportunities in a range of industries, but it boasts some of the world's top cultural attractions, so it's no surprise that people across the globe want to come and work here.

"In light of this report, employers must take a more global approach to recruitment. As the workforce is so mobile, companies will have to compete globally to attract the best talent, making sure that they target the right groups and differentiate their recruitment strategy."

Rainer Strack, BCG Senior Partner, said: "It's a world in which the geographic barriers to employment are coming down, including in the minds of some of the most talented and highly educated workers.

"This is opening up significant opportunities for individuals and for the many countries and multinational companies that are facing talent shortages of one sort or another."

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