London fire: Dozens of firefighters bring blaze at Mayfair gift shop under control

1/10
Ellena Cruse7 March 2020

Dozens of firefighters battled for more than four hours to bring a blaze at a central London gift shop under control.

Oxford Street was partially closed while the London Fire Brigade dealt with a fire at Mayfair souvenir shop Colour London.

Ten fire engines and around 70 firefighters were called on Friday evening to Gilbert Street, at the junction with Oxford Street, where plumes of smoke could be seen billowing from the shop.

An LFB spokesman said its control room took more than a dozen calls about the incident.

Emergency services attend a large fire at a property on the corner of Oxford Street and Gilbert Street in central London
PA

He added: "The ground floor of the five-storey building was alight.

"There were no reports of any injuries."

Motorists were advised to seek alternative routes as Oxford Street was closed in both directions between Marble Arch and Oxford Circus.

The busy road reopened at around 4.30am, Transport for London said.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in