Members club for 'beautiful people only' set to open in LA... and now one could be coming to London

Artist's impression: what the bar might look like
beautifulpeople.com
Hatty Collier29 September 2016

An elitist dating agency is opening a private members club in LA where guests are vetted on whether they are beautiful enough to enter.

The venue, in an undisclosed Hollywood location, will give priority to all members of the BeautifulPeople dating site.

And a similar bar could soon be coming London as the plan is to roll the concept out to the capital and then further afield, The Times reported.

The website’s managing director Greg Hodge said: “We listen to our members and they are fed up of going out to expensive bars, hoping to meet similarly beautiful people, only to spend the night wishing that the lighting was lower.

“We are very excited about opening our flagship bar.”

He said his team would put the same ethos into the bar project as they did when they launched the dating site, which is “taking the BeautifulPeople concept into the real world.”

Non-members and guests will be allowed into the bar if they pass a “stringent assessment” by a judging panel described as the club’s “beauty police”.

Mr Hodge said exceptions would sometimes be made for people “who many not be attractive” but were very rich.

The BeautifulPeople dating website, on which existing members vet new applicants based on their appearance, was launched in Denmark in 2002.

British men are the least successful applicants to the site, with less than nine per cent gaining access, while women fair slightly better on 14 per cent.

Norwegians are the most accepted with a 49 per cent combined success rate.

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