Mercury Prize 2014: Young Fathers defy odds to win with Dead

 
Award: Young Fathers (Picture: PA)
Standard Reporter30 October 2014

Young Fathers have won this year's Mercury Prize for their album Dead.

The Edinburgh-based act were little fancied for the award and beat acts like hot favourite FKA Twigs and Damon Albarn to the £20,000 prize.

Band members Alloysious Massaquoi, 'G' Hastings and Kayus Bankole took the coveted award during a ceremony at the Roundhouse in Camden, north London.

They also beat south London poet Kate Tempest and Hammersmith funk duo Jungle to the title.

In a brief acceptance speech, the Massaquoi said simply: "Thank you, we love you, we love you all."

The group had been just 14-1 to collect the prize at a ceremony hosted by Radio 1 DJ Nick Grimshaw.

The judges described their album as; "a startlingly original take on hip-hop. Brimming with ideas, a potent mix of pop, rap, rhymes and rhythms. Ominous and exciting."

The group have shifted only a handful of copies of their album with just 2,386 sold by this week - just a sixty-fifth of the quantity sold by fellow nominees Royal Blood.

Even following their inclusion on the shortlist, they managed to sell only an extra 531 copies of their album - a 31 per cent rise.

Simon Frith, who chaired the judging panel, said of the winners: "Young Fathers have a unique take on urban British music, brimming with ideas - forceful, unexpected and moving."

At a press conference after their win, the taciturn trio had to be asked to smile by photographers and still continued to look stony-faced.

Massaquoi - who is joined in the band by Kayus Bankole and G Hastings - said: "We go out and do what we do."

The act, formed in 2008, have clocked up appearances at numerous festivals and have been described as a "psychedelic hip hop boy band".

They follow in the footsteps of recent winners such as James Blake and Alt-J, as well as other past victors such as Pulp, Arctic Monkeys and Franz Ferdinand.

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