A sweet smell of success

 
Tracey Emin at the launch of "Serpentine", a new fragrance by The Serpentine Gallery and fashion house Comme des Garcons (Picture: Dave Benett)
29 April 2014

Tracey Emin is cashing in. The artist has already started selling prints for £50 via The Other Art Fair, and last night she was at the Serpentine Gallery to launch a fragrance dedicated to the art space.

The gallery’s co-director Julia Peyton-Jones, above left, and former model Bianca Jagger, above right, joined her as she revealed the bottle, which Emin designed in collaboration with Comme des Garçons. Emin had no role in creating the scent, so it won’t be an overrated fragrance with subtle notes of white wine.

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