Star of The Apprentice and West-Ham vice-chairman Karren Brady is set to be made a Tory peer, according to reports.
The businesswoman and former Marks & Spencer chairman Sir Stuart Rose are among several high-profile Conservative supports to be appointed to the House of Lords by David Cameron, according to Sky News.
Other names include major Conservative donor and former party co-treasurer Michael Farmer, the broadcaster said.
Downing Street have refused to comment on whether the claims are true.
A spokesman said: “We won't be confirming anything in advance. Honours and appointments are made in the usual way through the independent honours committees."
Ms Brady is a prominent Conservative backer, introducing Chancellor George Osborne onto stage at the party's annual conference last year, and was reported to have been offered a choice of Tory safe seats to run for Parliament in next year's election.
A director of Sport Newspapers aged just 20, she later became managing director of Birmingham City before being appointed vice-chair at West Ham in 2010. She appeared alongside Labour peer Lord Sugar in BBC1's The Apprentice.
Sir Stuart, who left M&S in 2010 and is currently chair of grocery delivery firm Ocado, was appointed by Health Secretary Jeremy Hunt earlier this year as an adviser on recruiting top leaders to the NHS.
Reports of new political peers sparked protest from Ukip, whose MEP Patrick O'Flynn said: "Yet more LibLabCon establishment cronies being put into the unreformed House of Lords, I hear. Still a block on Ukip peers."
