The John Lewis Christmas ad is finally here – and it tells the heart-warming tale of a dog named Buster who just wants to bounce around on the family’s new trampoline.
The feel-good ad, which is a departure from the retailer’s tearjerkers of its previous festive campaigns, begins with the loveable family dog nodding his head as he watches little Bridget bounce up and down excitedly on her bed on Christmas Eve.
As she settles down to sleep, her father sets to work outside carrying out a last-minute assembly of her secret showstopper Christmas present – a brand new trampoline.
Stuck inside, Buster watches enviously from the window as the neighbourhood’s wildlife leap around on Bridget’s new present after her father has finished his handy work and gone to bed.
Two bushy-tailed foxes scurry out of the bushes in the snow-covered garden and sneak up onto the trampoline to give it a midnight test.
After a few seconds of bouncing around, the foxes are joined by a curious looking badger.
A forlorn-looking Buster watches from the living room window as the animals are joined by a squirrel and even a hedgehog who has ventured out of hibernation.
When Bridget wakes on Christmas morning, she sprints outside in her pyjamas and slippers to see the trampoline.
But her joy turns to shock after Buster has the last laugh and races past her to use the new toy before her.
He rolls around on the trampoline and bounces up and down with joy.
The advert ends after Bridget amusingly looks back at her parents in horror.
It is set to a cover of Randy Crawford's 1980 jazz hit One Day I'll Fly Away by London electronic group Vaults, who recorded it at Abbey Road studios with a 70-strong choir and 66-piece orchestra.
John Lewis said it aimed for a sense of fun in this year’s campaign after 2016 had proved to be “quite a year.”
