Police forces across the UK will step up their fight against drink and drug drivers as part of a new campaign in the run up to Christmas.
In an attempt to beat the scourge of the festive season, officers will up the use of roadside breath tests and raise awareness of the risks of motoring while under the influence.
The Christmas THINK campaign will also see increased use of Field Impairment Tests such as balance and co-ordination exercises to detect drug use.
Police warn that revellers may be unaware that they are still over the limit in the morning after a Christmas party. They advise designating a non-drinking driver or making alternative arrangements such as getting a cab home from the Yuletide bash.
Anyone caught driving under the influence of drink or drugs will be arrested and can expect to lose their licence, be fined or sent to prison.
New radio and internet adverts will be launched alongside TV adverts, cinema and in-pub advertising to help get the message across
Campaigners will also be working with Coca-Cola Great Britain to help tackle drink driving through its 'Buy one Coca-Cola and get two more free' deal for designated drivers at one of 2,500 participating pubs.
Road Safety Minister Jim Fitzpatrick said: "Drink driving ruins lives. Last year 460 people died and families across Britain were devastated by the menace of drink driving.
"Drink drivers are treated like any other criminal - they face giving blood and DNA samples and being locked in a police cell. They'll also get a minimum 12 months driving ban, criminal record and large fine. Don't ruin Christmas in a moment of selfishness."
