The campaign "What makes you super?" has been launched in a collaboration between empowerment organisation, Girl vs Cancer and Creative Studio It’s The Flash Pack.
It will feature stories from a diverse group of inspirational women.
Merchandise designed by the studio will also be on sale and 20% of the profits will go towards the launch of Alike, a charity dedicated to providing cancer sufferers with access to a safe and secure support system online.
The innovative app will also use AI-generated “matchmaking" to encourage positive interactions.
Girls Vs Cancer's founder, Lauren Mahon, who was diagnosed with breast cancer in 2016, said: “Following a diagnosis, cancer patients often become defined as simply that - someone who has, or has had, cancer. A hospital number. A statistic. A scar. We are calling back our power.”
One woman involved in the campaign is Anisha Sadler, 41, a GP whose diagnosis was Rectal cancer.
Ms Sadler's "superpower" is "healing hands" and says her experience has helped her communicate and engage better with her own patients.
Della Ogunleye believes she is a force of nature. The 59-year-old says her breast cancer diagnosis came as a shock because she had never seen anybody that looked like her with cancer in real life, saying: "awareness campaigns in the media: were all white".
Now she works as a patient representative in her local NHS Trust and is hoping to change the face of cancer and raise awareness in African communities.
Ms Ogunleye also travelled to Nigeria to “take the taboo out of cancer” by speaking about her experience publicly.
A year after Karen Hobbs was diagnosed with cervical cancer in 2019, she was in front of a live audience making the room "roar” with laughter about her time with malignant cells. The 30-year-old says her super power is educating the masses using comedy.
