Jamie Oliver wants to create 'school with a difference'

11 April 2012
The Weekender

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He has tackled school dinners and tried to change the diets of an entire town - now Jamie Oliver is setting his sights on improving education.


New project: Jamie Oliver is setting up his own school to help teenagers who have struggled to thrive

TV chef Oliver, who was himself dyslexic and left with few qualifications, is setting up his own school to help teenagers who have struggled to thrive.

The project will take place during the summer and will be filmed for a forthcoming Channel 4 series
Oliver's production team Fresh One productions have placed ads online searching for people willing to take part in the show.

Programme-makers are seeking applicants who may have been dyslexic, have been subjected to bullying or who became teenage mothers. They are also seeking teenagers who may have been privately educated but "have still not fulfilled your potential".

The production company says it will be a school "with a difference".

A source said the project would involve "people who have not got on well at school for various reasons being offered the opportunity of something that is a little more inspiring".

Oliver began to move away from simply cooking on-screen when he launched his 15 restaurant in London in 2002, staffed by underprivileged young people who were trained as chefs.

The process formed the basis of a Channel 4 series.

He later launched his campaign to bar junk food from school menus with his Jamie's School dinners series.

Oliver then went on to try to improve diets in Rotherham, South Yorkshire for his Ministry of Food series in 2008.

His latest series is looking for applicants in the Greater London area only.

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