Kelly Osbourne aims to give young people a body confidence boost

Kelly Osbourne has been signed up by self tanning brand St. Tropez as an ambassador for self-esteem issues affecting young people in the UK.

The star is fronting a campaign on body image following research discovering nearly three quarters of 16-30-year-olds do not feel self-confident with their bodies.

The UK wide research was commissioned by St. Tropez in collaboration with youth charity The Prince's Trust.

Kelly commented: "It really saddens me that so many young people suffer from low self esteem and feel unhappy with their appearance.

"I think that at times we can be very hard on ourselves, which is certainly something I have experienced in my own life. I managed to overcome those negative thoughts by being healthy, thinking positively and making small changes to my lifestyle that make me feel good about myself, such as taking more exercise and being true to yourself.

"Dancing With The Stars and having my first ever St. Tropez spray tan was a huge confidence booster for me - it helped me to get fit and allowed me to look and feel beautiful from the outside, in.

"More over it also helped me to see that I can achieve anything I put my mind to, which was a huge accomplishment for me - I've never really been able to finish something I've started, and to do so feels amazing."