Tamara Mellon invites the stars to support Jimmy Choo's HIV project in Africa
Celebrities and designers mingled at Selfridges last night for the launch party of Project Pep, a new line of Jimmy Choo shoes and accessories aimed at raising money for rape victims in South Africa.
Boss: Jimmy Choo boss Tamara Mellon with Guy Ritchie and Diane Jenkins, at the Selfridges launch of Project Pep.
Among those present were film director Guy Ritchie, socialite Diane Jenkins, designer Melissa Odabash, Claudia Winkleman — presenter of Strictly offshoot It Takes Two — and Harold Tillman, the owner of Jaeger.
Guests: Claudia Winkleman, and Martine McCutcheon with Jaeger's Howard Tillman
Devised by Jimmy Choo boss Tamara Mellon and Sir Elton John, a quarter of profits from Project Pep sales will help fund a centre in Cape Town, where rape victims exposed to HIV are given anti-retroviral drugs to stop the virus developing.
