Tinie Tempah takes on Travis Barker in the boxing ring

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J.j Anisiobi11 April 2012
The Weekender

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Tinie Tempah stars in the new Lucozade Sport advert in which he trades beats and blows with Blink 182 drummer Travis Barker and world champion boxer, Katie Taylor.

The unlikely trio join forces to perform a special Lucozade commissioned remix of Tinie's 'Simply Unstoppable' to launch Lucozade's new YES campaign.

The advert will be the first of three music led films to be released by Lucozade this year which will celebrate YES moments by capturing energy in inspirational forms. The adverts, directed by Jake Nava who has previously directed music videos for artists including Beyonce, Kanye West and The Spice Girls, will be hitting TV screens on April 12th in the Champions League Quarter Final.

Double Brit Award winner, Tinie Tempah said: "When we arrived at the shoot in Los Angeles Katie, Travis and I didn't know what would happen, but when we came together, the energy flowed and I think we've captured something very special on screen and on record. I'm a big boxing fan and while Travis set the pace on drums, it was great to be put to the test by a world champion like Katie."

Three times World Amateur Boxing Champion, Katie Taylor said: "Tinie's done a bit of boxing in the past so you'll see in the film I test out his skills, although he made sure he didn't get too close!"

The film is soundtracked by a new version of Tinie Tempah's 'Simply Unstoppable' taken from his chart-topping debut album 'Disc-Overy'. Featuring drumming by Travis Barker, the track has been remixed especially for the advert and will be available for download.

Travis Barker said: "I first drank Lucozade when I was on tour last summer in the UK and loved it. When they came to me with the idea of a collaboration and a remix I thought it would be cool to be part of it."

The film can be previewed exclusively at facebook.com/lucozade

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