2018 World Cup bid: How Russia won it

FIFA President announces Russia is to hold the 2018 World Cup
11 April 2012

Russia will host the 2018 World Cup, beating England's bid as well as joint bids from Spain/Portugal and Belgium/Netherlands. So how did they win it, and will it be a success?

STRENGTHS
*A new territory for the World Cup - something which appeals strongly to FIFA president Sepp Blatter.

*Carried out an impressive campaign with lobbyists with excellent FIFA connections.

*Prime Minister Vladimir Putin's political clout was a major plus even though he did not attend the vote.

*Huge building programme would leave a fantastic legacy from a World Cup.

WEAKNESSES
*Judged a medium operational risk by FIFA's inspectors and air transport a high risk.

*Huge building programme carries its own challenges.

*Enormous size of the country not great for fans.

*Struggled to shake off impression that racism among Russian fans is a problem.

*Putin skipping the announcement in Zurich could have been considered a snub.

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