Lionel Messi isn't just any ordinary player, but even the Barcelona star is sometimes prone to following footballing trends.
A number of high-profile players including Aaron Ramsey, Sergio Ramos, Phil Jones, Samir Nasri and even Marouane Fellaini have decided to go blonde in recent months, sparking a little adoration and a lot of derision.
And now Messi has followed suit by bleaching his hair too, with his wife Antonella Roccuzzo posting a picture of the 29-year-old forward on Instagram on Sunday afternoon.
The five-time Ballon d'Or winner will join up with Barcelona's training camp at England's St George's Park HQ next week after deciding to cut his holidays short following a difficult summer, but any chance of flying under the radar has vanished with his new look sparking some varied responses on social media.
Barcelona called on their supporters to rally behind Messi earlier this month after the Argentine was handed a 21-month suspended prison sentence for tax fraud.
In a bizarre PR stunt aimed at showing the forward 'he is not alone', the club released a statement promoting the hashtag #WeAreAllLeoMessi and encouraged fans to bombard social media with messages of support.
Cutting edge hairstyles at Euro 2016
Messi also retired from international football following Argentina's Copa America final defeat to Chile.
