West Ham have launched their bid to try and attract up to £40million of investment.
When David Sullivan and David Gold took control of the club last month they said they hoped to get other investors on board in a bid to cut the Hammers' debt of £110m.
The club have now appointed Shore Capital and Corporate to conduct the fundraising, which they hope will bring in between £20m and £40m.
West Ham deputy chairman Karren Brady said: "Although this fundraising is initially aimed at professional investors, I would love to be able to bring in our loyal and fantastic fan base as investors further down the line."
West Ham were busy in the transfer window and new signing Benni McCarthy is set to partner Carlton Cole in attack at Burnley tomorrow with Brazilian Ilan on the substitutes' bench.
