Sport

Paphitis' brand joy

14 April 2012

Millwall chairman Theo Paphitis believes the re-branding of the Football League will help bridge the gap to the Premiership.

Division One will now be known as the Coca-Cola Championship followed by League One and League Two for the old divisions two and three.

Paphitis said: "The extra sponsorship money from Coca-Cola will go directly to the clubs but the re-branding will allow us to market ourselves which will bring in more revenue."

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