Six Nations Rugby and CVC finally conclude £365m deal

FILES-RUGBYU-6NATIONS-CVC
AFP via Getty Images
Will Macpherson11 March 2021

Six Nations Rugby on Thursday finally confirmed the long-awaited news that it has secured a £365m investment from private equity firm CVC.

After protracted negotiations, the deal sees CVC secure a one-seventh, 14%, share of the Six Nations’ commercial rights over a five-year period. They have already invested in the Premiership and Pro14.

The injection of cash from this “strategic partnership” is timely, with the unions struggling financially due to the pandemic. Each receives a slice of the money based on their audience share, so the deal is set to be worth £95million to the RFU, and around £51m to the WRU.

"CVC’s expertise will help to grow rugby union through the evolution of improved competitions and events and the growth of a more diverse fan base,” said RFU Chief Executive Bill Sweeney.

The unions retain full responsibility for rugby issues and majority control of commercial matters.

"This is a hugely positive development," said Six Nations chief executive Ben Morel.

"When we started this journey, our aim was to ensure we found the right strategic partner, who can add real value and is committed to a long-term relationship.

"CVC recognises the exciting potential in the Six Nations Championships and autumn international series, and they are aligned with our vision for the future.”

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in