Roger Federer and Uniqlo: Why isn't the tennis legend wearing Nike at Wimbledon 2018

Looking fresh: Federer steps out in Uniqlo at Wimbledon
PA
Standard Sport2 July 2018

Eight-time Wimbledon champion Roger Federer began his 2018 campaign with a win on Centre Court on Monday afternoon.

There’s nothing new there, though there was something a little different about the Swiss star.

Federer, who has 20 grand slam titles to his name, stepped out in front of the Centre Court crowd on Monday with almost no Nike ticks or ‘RF’ logos to see.

After a near-decade association with Nike, which ended in March, the 36-year-old appeared wearing Japanese brand Uniqlo, having worn unbranded clothes during his warm-ups.

In Pictures | Wimbledon 2018

1/208

He still wore Nike trainers as Uniqlo do not make tennis shoes, however, with the American brand still owning the rights to his ‘RF’ brand logo, he did not have one on display.

"Yeah, so the RF logo is with Nike at the moment, but it will come to me at some point," he said.

"I hope rather sooner than later, that Nike can be nice and helpful in the process to bring it over to me. It's also something that was very important for me, for the fans really."

New look: Federer on Centre Court on Monday
PA

The new deal is reportedly also 10 years long and worth more than $300million (£229m).

He added: "I was excited to wear Uniqlo today. I must tell you, it's been a long time coming. I felt very good out there. It's also crucial to play well, so it was helpful."

Federer began his title defence in style at the All England Club, brushing aside Serbian Dusan Lajovic 6-1, 6-3, 6-4 in 79 minutes.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in